AUBURN | Jordan-Hare Stadium will feature a new video board for the start of the 2025 season.
It’s just the beginning of long-needed changes coming to the North end zone.
“When you stand at midfield right on the beautiful logo, the AU, and you do a 360, and you say, ‘Wow, that North end zone is kinda vacant,’” said Auburn athletic director John Cohen. “There’s no premium seating there and it has a very generic look. And I don’t say that to be mean to anyone that sits there because I know they’re great seats. But I think we can make them better.
“I also think we have a need for increased premium opportunities in Jordan-Hare because we have waiting lists for all of our premium opportunities. We just opened up a premium opportunity, the Locker Room Club, and we sold out of it in less than two weeks, which really speaks to the passion of our fanbase and what is happening in our football program right now.”
The $25.7 million video board will be 47-feet tall by 154-feet wide, which totals 7,238 square feet. It received final approval from the Board of Trustees June 7 and is expected to break ground this summer.
It will have a separate support structure to allow for future North end zone improvements
“Certainly, we are leaving space in the North end zone and doing everything in preparation that we can to update that part of the stadium,” said Cohen. “What that looks like and what those updates are exactly, that’s going to be a process for us to get done. But there are a lot of folks involved with this. Our Board of Trustees has to be involved in this process, our President, Tigers Unlimited.
“A project like that takes on a different dimension when you consider the economic reality we face moving forward. In year’s past, you just ram into these opportunities, especially premium opportunities in your facilities. Now, you take a little bit of a step back and say, there’s a new economic reality that we have to adjust to.”
The South end zone video board, which was completed in 2015 and is known as Big Vision, remains the largest in college athletics at 10,690 square feet.
